INDUS commodities Corporation brings you Basmati Rice from nutrients Rich fields of (Punjab) Pakistan Grown in the fertile fields of Pakistan, this is the most celebrated specie of rice across the globe. The grain comes with a unique ‘aroma’ and a slender long grain length, and for this very reason it is called ‘Basmati’. ICC brings the highest quality of basmati known as the “princess of basmati”, fed by the clear crisp waters from the Himalayas, finely processed and each grain is milled to perfection. No doubt, ICC has established itself as the preferred consumer choice brand in many parts of the world. We believe ICC Basmati Rice is a source of happiness and commitment that we share with our valued consumers, and would continue to do so in times to come. ICC targets the ethnic (South Asian) consumers, who can use it for every day or occasional cooking, however KAS is the master of “Pulawo” dishes. (It can make you a splendid “Biryani” too).